The Importance of a GOOD First Impression
Conceptual Design is the
design process, in which we congest broad outlines of ideas into high quality
forms. Clients spearhead this process because really, they know their idea
better. Designers and Concept developers are aides to bringing their ideas to
something visible and real. As a rule of thumb, the process allows for
interactions, sharing of experiences for a consensual final outcome.
What this means is that of
all steps taken before putting ones business out to market, one must certainly
invest time and money into branding. This can be done after sitting down with
your team, partner and or consultant and running some ideas and concepts so as
to visualise the final outcome and begin work towards that. Please take note: THIS
IS A VITAL STEP that must be taken when entering onto the market and if you have
hopes of making any sort of impact and acquiring as much clients as you dream,
which I’m sure you do.
Perfect example?
Now why do I say this is
very important? For one, imagine this scenario:
It’s a really hot day. You
are in need of a particular product to finish a job you have been paid for and
u promised to deliver on time. Your trusted suppliers on that day do not have
what you need. You’ve visited all of them, store after store with no
success. No one seems to have the
particular variable you want in order to deliver the perfect product. You’ve
encountered a few counterfeits but you know better. A shoddy job is not an
option for an ethical upstanding person like you.
As you
are about to give up you notice a rather strange looking store that seems to
sell what you are looking for. As you draw closer you see the store has no
name hanging outside or printed anywhere. No logo displaying what they do or represent. No
window murals or
posters. The displays through the window are haphazard. A small set of equipment showing
through indicates to you they may have what you are looking for. Before you
decide to enter, you hesitate. Let’s stop there. Why the hesitation? You’ve
already been searching long and hard for this, why stop now?
The Red Flags
Among other things, the
following could are things to take careful consideration of as one venturing
into business and also to identify why there was such a reaction about the
unknown store.
1.
The
store has no visible name:- No identity is a big red flag
2.
No
logo:- Logos go hand in glove with association
3.
No
advertising (murals and posters) on the store windows
4.
Disorderly
merchandise on display
5.
No
one referred you. You found it by luck.
Now the last point there
is something to talk about. Best tackle that issue in a future article.
The above 5 are some of
the red flags presented
to us and cause hesitation and eventual dislike thus not winning you over as a
customer. The same can be said about your business if you don’t work on your
company concepts and design presentation to the public who at first do not know
you. Remember: First impressions make a lasting impression. So as you set
yourself up to enter the business realm ask yourself these:
·
“How
do I want people to view my business?”
·
“How
do I want to make a first impression?”
·
“What
perception am I giving off as an upcoming entrepreneur?”
These are some questions
that can help you get started correctly.
Chalton V. Moyo
Marketing &
Advertising Consultant
apptitudeinc@outlook.com
chaltonm1@gmail.com
www.facebook.com/ApptitudeInc
