Image Value and
Presentation
Let’s talk a
little bit about graphic designing. Now this process is something of note. In
today’s modern world high quality visuals are an essential part of any company’s
presentation. A good design can get straight in the mix with other competing
brands. A great design will not only get you noticed, it will earn you trust, the
start of a loyal relationship from customers and above all, it will make your
company STAND OUT. This is the key considering that one would find it
absolutely futile to have the same identity as an established brand or worse
still one you are competing with. Now we’re not saying there is no trend within
particular industries. However, remember earlier i said a vital point that every
business sets out to be is to STAND OUT.
What does this mean?
In show
business, award ceremonies are hosted annually to celebrate new and high
achievers. Usually celebrities are born from these, some are born for them. One
thing I would like to highlight about these special ceremonies is the award presented
last, the most prestigious of them all. The highly esteemed award is presented
to the most significant, the best in presentation, the STAND OUT act of that
particular year. That’s our cue.
The STAND OUT act. Wow. In business
there is no acting though. Your brand presentation is the first line of attack,
as it were. It can be the make or break of your business going forward. If you
are not the most significant of your industry, if you do not present yourself
with the best quality image your brand deserves to communicate, if you do not
STAND OUT, then your chances of receiving any significant recognition are severely
marred and stunted.
Here are some of the reasons it
might be so. If you do not have high quality designs:
1) Your visuals are not significant,
striking nor attractive
2) Your presentation may feel like
something people do not want to associate with. This is a major red flag.
3) Your presentation maybe of something that
already exists and may serve to confuse or misguide potential clients.
4) Potential clients cannot relate. The colours
maybe off, style out-dated or plain uncreative (Get with then times)
5) You do not STAND OUT. There is
nothing WOW about you from your presentation.
We all agree
no one needs this type of announcement first up. Your business and ideas
deserve better. So what do we do?
What to do
What can you
do to come out beaming and shining, relative and indeed a STAND OUT character
in your industry? I know you have your well set goals and work plan to achieve
those. That is great. Let’s sell this to your clients.
1) Study your Industry.
What’s the general presentation? What are the possibilities? What are the
colours? Learn the trends and visualize all the possibilities. Blend these with
your own unique ideas.
2) Study your target market.
Who are they? Where are they? How do you access them? How do they access
YOU? What do they like? What do they associate with?
3) Align yourself with the above in such
a way that you come out relevant to the market. You STAND OUT from the completion.
Find answers to the questions above and you are well on your way to reaching their
hearts and securing potentially beneficial relationships with customers.
Remember: A great visual presentation will get you noticed, earn you trust and loyalty from clients and most valuable, it will make you STAND OUT from the competition.
Chalton V. Moyo
Marketing & Advertising Consultant
apptitudeinc@outlook.com
chaltonm1@gmail.com
www.facebook.com/ApptitudeInc
