Word! The Magazine!

Image Value and Presentation

Let’s talk a little bit about graphic designing. Now this process is something of note. In today’s modern world high quality visuals are an essential part of any company’s presentation. A good design can get straight in the mix with other competing brands. A great design will not only get you noticed, it will earn you trust, the start of a loyal relationship from customers and above all, it will make your company STAND OUT.    This is the key considering that one would find it absolutely futile to have the same identity as an established brand or worse still one you are competing with. Now we’re not saying there is no trend within particular industries. However, remember earlier i said a vital point that every business sets out to be is to STAND OUT.

What does this mean?

In show business, award ceremonies are hosted annually to celebrate new and high achievers. Usually celebrities are born from these, some are born for them. One thing I would like to highlight about these special ceremonies is the award presented last, the most prestigious of them all. The highly esteemed award is presented to the most significant, the best in presentation, the STAND OUT act of that particular year. That’s our cue.

            The STAND OUT act. Wow. In business there is no acting though. Your brand presentation is the first line of attack, as it were. It can be the make or break of your business going forward. If you are not the most significant of your industry, if you do not present yourself with the best quality image your brand deserves to communicate, if you do not STAND OUT, then your chances of receiving any significant recognition are severely marred and stunted.

            Here are some of the reasons it might be so. If you do not have high quality designs:

1)     Your visuals are not significant, striking nor attractive

2)     Your presentation may feel like something people do not want to associate with. This is a major red flag.

3)     Your presentation maybe of something that already exists and may serve to confuse or misguide potential clients.

4)     Potential clients cannot relate. The colours maybe off, style out-dated or plain uncreative (Get with then times)

5)     You do not STAND OUT. There is nothing WOW about you from your presentation.

We all agree no one needs this type of announcement first up. Your business and ideas deserve better. So what do we do?

What to do

What can you do to come out beaming and shining, relative and indeed a STAND OUT character in your industry? I know you have your well set goals and work plan to achieve those. That is great. Let’s sell this to your clients.

1)     Study your Industry.

What’s the general presentation? What are the possibilities? What are the colours? Learn the trends and visualize all the possibilities. Blend these with your own unique ideas.

2)     Study your target market.

Who are they? Where are they? How do you access them? How do they access YOU? What do they like? What do they associate with?

3)     Align yourself with the above in such a way that you come out relevant to the market. You STAND OUT from the completion. Find answers to the questions above and you are well on your way to reaching their hearts and securing potentially beneficial relationships with customers.

Remember: A great visual presentation will get you noticed, earn you trust and loyalty from clients and most valuable, it will make you STAND OUT from the competition.

Chalton V. Moyo

Marketing & Advertising Consultant

apptitudeinc@outlook.com

chaltonm1@gmail.com

www.facebook.com/ApptitudeInc