Artist: The Shoemaker
Links: https://youtu.be/VNyS8qgqm4w
https://instagram.com/rm_shoemaker
When one decides to be an artist and live off it, the one thing that they aim for is maximum exposure. One needs to be seen in order to increase their chances. Some release audios with vivid artwork. Some do lyric videos. Some do live shows and record clips for upload. The best way really, is to invest in getting videos done for your songs so that there is a story attached to what the listeners have already heard. This usually results in maximum exposure and makes it easier for fans to see and understand ones brand creating a chain reaction leading to more airplay, with all other factors considered
One artist who utilized this avenue to get ahead is the Shoemaker. Hailing from the town that holds one of the Seven Wonders of the World, Victoria Falls, he has been putting in work to make sure that he is seen and his work gets appreciated as far as possible. The Shoemaker released his album titled Arteries, Veins and Capillaries in 2019. The album contains 9 tracks and a bonus track, Sondela. https://audiomack.com/album/the-shoemaker/arteries-veins-&-capillaries
The video debuted on ZTV and proved very popular that it was even tagged as song of the week during Valentine’s week that February. ‘In My Hood’ was the next video from the album to be done. The song is a hardcore trap song where The Shoemaker expressed his love for Victoria Falls. The song has done very well for him and went as far as being play listed on Africa’s major channels, Channel O and One Magic resulting in international viewership and exposure.
The Shoemaker featured Hwange’s very own Ricky in the song ‘Sangalale.’ The track is an upbeat dance song performed in Nyanja and Ndebele and spent 15 weeks on the Breeze FM chart show. His latest video, shot in February 2020, is called ‘No mercy’ and has been the peak of all his social media posts. Released on the Zwigaba media page, the video amassed 15.7k views and has also been submitted to major music channels for airplay.https://www.facebook.com/950981951606625/posts/3022761531095313/?sfnsn=mo&d=n&vh=e
It’s not an entirely rosy journey even if you are putting in the hours and dishing out your best work. The Shoemaker expresses this in his single release, ‘These N***as.’ The video was shot to express grievances he has come across in the music industry. Despite a few rays of hope, he has had to contend with issues to with nepotism, favoritism when it comes to getting airplay, unfairness at award shows and unfair selections when it comes to performance line ups among other issues.
Despite challenges and rising costs of production, investing in visuals for your work is never a bad idea. You can follow The Shoemaker on his social media on the following links:
https://facebook.com/theshoemaker6
https://twitter.com/RMshoemaker
https://soundcloud.com/theshoemaker6
https://reverbnation.com/theshoemaker7
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